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Bollywood

How Fan Screenings and Early Premieres Are Changing Bollywood Movie Marketing

Gaurika Sharma -
The marketing strategy of Bollywood has changed dramatically over the past decade. Earlier, movie promotions mainly depended on television advertisements, newspaper interviews, radio campaigns,...
Bollywood

Why Bollywood Is Investing More in Pre-Release Buzz Than Traditional Advertising

Gaurika Sharma -
The Bollywood film industry has always relied on marketing to attract audiences, but the strategies used to promote movies have changed dramatically over the...
Bollywood

The Business of Celebrity Cameos: Why Short Appearances Create Huge Buzz

Gaurika Sharma -
In the world of entertainment, screen time is often associated with importance. Traditionally, lead actors carried films, while supporting characters helped move the story...
Bollywood

Why Bollywood Is Producing More True Story-Based Films Than Ever Before

Gaurika Sharma -
The Bollywood film industry has always been known for its larger-than-life stories, dramatic romances, action-packed entertainers, and family-oriented narratives. However, over the past few...
Article

  Emerging Defence-Tech Players Building for Bharat

Gaurika Sharma -
India’s defence and national security ecosystem is witnessing a major transformation, driven by the rise of indigenous technologies, AI-powered intelligence systems, cybersecurity innovation, and...
Chandigarh

NGO Organises International Yoga Day Celeb, Sanjay Tandon Takes Part as Chief Guest

Gaurika Sharma -
On the occasion of International Yoga Day, Tushar Foundation, a non-governmental organization, held a special yoga and health programme at Chandigarh Club.The event was...
Article

How OTT Success Is Redefining Stardom in Bollywood

Gaurika Sharma -
The concept of stardom in Bollywood has undergone a dramatic transformation in recent years. For decades, success in the film industry was measured primarily...
Article

Why Hollywood Is Betting Big on International Audiences in 2026

Gaurika Sharma -
The global entertainment industry is evolving at an unprecedented pace, and one of the biggest trends shaping Hollywood in 2026 is its increasing focus...
Business

PMDA focuses on city aesthetics and public amenities: K. Makrand Pandurang

Gaurika Sharma -
K. Makrand Pandurang, Chief Executive Officer (CEO) of the Panchkula Metropolitan Development Authority (PMDA), on Friday inspected various development works being undertaken by the...
Book Release

Entrepreneurs’ Book ‘Killing Cancer’ Offers Insights on Challenges of Setting-up & Running Pharma Ventures

Gaurika Sharma -
Pharmaceutical entrepreneurs, husband-wife duo, Abhinav Garg and Mehak Aggarwal have unveiled their book, ‘Killing Cancer: 13 Secrets of the High-Stakes Drug Manufacturing World’ at...
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