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ASUS retail expansion in India continues with the first Hybrid (Exclusive and ROG)Store in Chandigarh

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ASUS retail expansion in India continues with the first Hybrid (Exclusive and ROG)Store in Chandigarh

As a step towards strengthening the brand’s retail footprint across the country, ASUS India, today unveiled its first Hybrid (AES & ROG) store in Chandigarh and the first store in Punjab region (Chandigarh, Punjab, Himachal & Jammu Kashmir) with the gaming zone experience, marking a new milestone in India. With an area spreading over 600 sq feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, Accessories and Creator series, while also dedicating an experiential zone forgrowing gamers community in India.

ASUS has been at the forefront of fostering and nurturing an online gaming community in the country and this new Hybridstore in Chandigarh is another testament that strengthens its commitment. The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a decent seating capacity of 5X5, interested players can have a hands-on experience on the latest ROG laptops. We have created an online portal, ROGverse for gamers to register and book their FREE spot to come & play at our stores.

This newly launched Hybrid store is the first in the city followed by 2existing AES stores in Chandigarh, totalling to 7 AES stores in Punjab.

Commenting on the unveiling of the first Hybrid store in Chandigarh, Eric Ou, Country Head of ASUS India shared,“During the start of 2023, we envisioned to add at least 20 stores every quarter and take the total number to 300 stores by the end of the year. We are elated to announce our 1stHybrid store in Chandigarh today.We believe that the momentum is high and soon we will be able to achieve the milestone in terms of retail expansion in India. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating inTier 2 & Tier 3 cities to establish as many touch points and givecomfort and accessibility to our customers. I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store ”added Eric Ou.

Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Punjab being an important market for us, the inauguration of the new brand store in Chandigarh will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users. This new Hybrid store will help customers experience our varied range of innovative gaming and non-gaming laptops.”


Celebrating the launch of its 244 retail stores in the country, ASUS reiterates its strategy to strengthen its retail presence in the country. The company wishes to achieve the 300 stores mark by the end of FY 2024, creating a strong brand’s offline presence across the country.

The brand now has 14existing ROG exclusive outlets in the country. To ensure customer queries are heard and attended to, the brand is ensuring its customer service centres are designed and renovated perfectly thereby more than 100 stores are branded as per modern design requirements & aesthetics. All ROG Stores are equipped with FREE gaming zones to have a hands-on even on high-end gaming laptops. The brand is also extending a similar service even on large format stores – recently started at select Vijay Sales outlets.

The company has also been making notable strides in bolstering its ROG portfolio with the introduction of technology-first innovations and foraying a line-up that addresses and presents users with an opportunity to elevate their experience. ASUS recently launched ROG ally, India’s first Windows- run gaming console and further expanded its diverse ROG portfolio with the addition of five new models to the ROG and TUF Family, including – Flow Z13 ACRONYM Edition, TUF A16 Advantage Edition, Zephyrus G16, and Strix G16/18, all of which offer exceptional gaming experiences by creating synchronicity between modern technology, innovation, and versatility. Paired with the best gaming displays and an incredible cooling solution, ROG continues to push the bar to deliver immersive high-performance experiences for one to seamlessly play, stream and create.

Store Address: Incredible Technologies by KC Electronics,SCO 75, Sector 20 C Chandigarh, 160020

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