Top 4 Predictions for Social Media Marketing in 2023

We’re at the end of another year and what a curious and excited 12 months its been for the major social networks. Media continued its gradual decline, Tiktok and Instagram Reels continued to rise.

With all that’s going on, it’s difficult to predict what might be coming next, but we’ll give it a shot, with our 2023 predictions for each of the major social apps.

Of course, nobody knows for sure what’s coming, but we’re pretty in tune with the latest shifts, more so than most. And while you’re not going to get any crazy, brain-reading, far-off forecasts of a distant future here, what you will get is some solid, realistic and viable potential changes coming your way over the next year.

Instagram:-

Instagram has also been in a state of confusion, as it looks to keep up with the latest consumption trends and habits.

Here’s what’s likely coming next at the app:-

Just like facebook, Instagram too is learning into AI content recommendations to maximize user engagement- though that hasn’t been a totally welcome addition.

Back in July, following complaints from various high-profile users, Instagram announced that it was scaling back the amount of AI- recommended posts in user feeds ‘till it could get it right’,and ensure users were having a good experience as a result of this process.

It’s a big change for Instagram, because your main feed is now a mess of old and new posts, along with random updates from pages you’re not following.

Basically, right now, it doesn’t seem to be working, but Instagram is keen to show people more of the best content from across the app, with a specific focus on highlighting creators, which it also sees as a critical driver moving forward.

If Instagram can better ingratiate itself with creators, that will see more of them posting more often – while the longer term view is that by engaging creators in its apps now, Meta can then use that as a lever to get more of these users interested in creating in the metaverse as well.

As such, Instagram really wants its AI-recommendations to work, while Reels is also its fastest-growing content format, so you can expect to see more random updates, and more Reels, in more places in the app.

Like Facebook, it’s not clear yet that this will work for IG. But they’re going to push it either way.

Expect, also, that Instagram will revisit its full-screen feed test, maybe with selected users who engage with Reels/Stories more often.

Snapchat:-

The challenge now for Snap is to age up, with many of its early users moving on, because the app remains focused on youngsters. If Snap can broaden its use case, and continue to lead the way on AR, it’s well-positioned to maximize its presence – but the odds remain against it, even today.

AR glasses

While both Apple and Meta are also developing AR glasses, it’s possible that Snap could actually be the first to market on this, which could be a huge benefit for the app.

How could Snap beat out its much bigger rivals on this?

Well, it already has an established production and distribution framework for Spectacles, and it’s been testing its AR-enabled Spectacles with developers and creators for some time. Various creators have even built a range of experiences within Spectacles, which Snap continues to showcase via the Spectacles Twitter profile.

Linkedin

The Professional Social Network™ continued to post ‘record levels’ of engagement throughout the year, which now seemingly includes more and more non-professional posts and updates. Which is good for LinkedIn, I guess, but there does seem to be a line where it may be too much, drifting from its core purpose.

Either way, LinkedIn’s keen to keep building, and in 2023, you can expect to see the platform provide more data, and more linkage to LinkedIn Learning courses, to enhance its offering.

More data insights to help guide jobseekers

LinkedIn owns the largest database of professional and career insights ever created, and it’s slowly integrating more ways to use this to help people maximize their opportunities.

Expect this to continue in 2023, with more info on what people should do to obtain their dream job, as well as more links to LinkedIn Learning to get the exact skills you need to improve your chances of getting advertised roles.

Based on its info, LinkedIn could pretty much map out your entire career, stemming from school to your career progression, by assessing what other people with similar skills and interests have done. It may not want to do that, and pigeonhole people into types, but there are ways that LinkedIn can use its insights to provide more guidance for people, and help lead them into roles where they’ll be happy.

Twitter:-

This is the absolute hardest to predict – because who the heck knows what’s coming next under new Chief Twit Elon Musk?

Top 4 Predictions for Social Media Marketing in 2023

Musk has laid out various vague plans, none of which seem set in stone, while he’s also, reportedly, set to replace entire management and engineering teams at the app. Which means that anything might be possible, and nothing from Twitter’s past really sets any precedent.

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As such, these predictions could be wildly off, but based on what we’ve currently seen from Musk…