Instagram has broadened its Creator Subscriptions Program to encompass an additional 10 regions.

Instagram is seeking to attract a larger number of creators by expanding its Creator Subscription program. As part of this expansion, creators from ten additional regions will now have the opportunity to provide exclusive content to subscribers who pay for it within the app.

Introduced initially in the United States, the Creator Subscriptions program was made available to a limited group of creators in January. This program allows creators with more than 10,000 followers to set a flexible monthly fee (ranging from $0.99 to $9.99) in exchange for granting their fans access to exclusive content.

Afterwards, creators have the flexibility to offer a variety of exclusive options to their subscribers, such as:

Subscriber-exclusive Posts, Stories, Reels, and Live Videos: Creators have the ability to craft reels, posts, and stories exclusively for their subscribers. They can share unique content, utilize interactive story stickers, and even host live sessions accessible only to their paying subscribers.

Subscriber Highlights: The latest exclusive stories will be automatically saved in a dedicated highlight section visible solely to subscribers, ensuring they never miss any of the stories.

Subscriber Broadcast and Social Channels: Creators have the opportunity to provide their subscribers with exclusive access to special content or information through channels that are reserved only for subscribers.

Subscriber Badges: Whenever your subscribers leave comments or send messages, you’ll notice a special badge next to their name, making it effortless to identify and prioritize interacting with them.

This offers creators multiple avenues to generate direct revenue for their work, serving as an enticing incentive to strengthen their connection with the app’s platform.

Instagram has announced that eligible creators from Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom will gain access to Subscriptions and start earning money for their activities on the platform in the following weeks, joining the creators in the United States who already have this capability.

Instagram’s offering closely resembles Twitter’s existing Subscriptions program, enabling creators to provide exclusive content to their paying followers. It is noteworthy to observe Instagram’s program expansion, as it seeks to intensify competition with Twitter, particularly after introducing Threads, an app with Twitter-like features.

The initial excitement surrounding Threads has significantly diminished, but there is a possibility that Instagram may consider extending the Subscriptions program to Threads in the future. This move could offer creators a more appealing incentive by providing a combined Instagram/Threads platform for monetization. While this idea is not currently in the plans, it appears to be a clear and logical direction for Instagram to explore in the times ahead.

Nevertheless, the true challenge for creators lies in developing a viable program to offer value-added content in addition to their regular posts. While the concept of providing exclusive content to loyal fans may seem simple, the actual implementation of such additional material alongside regular posts (necessary for growing one’s audience) in a manner that leaves fans feeling satisfied with their investment is not always straightforward.