In a music industry long dominated by Bollywood, a new wave of independent artists is reshaping the sonic landscape of India. These musicians are creating original compositions, forging personal connections with fans, and building careers without relying on film soundtracks or major record labels. The rise of the indie music scene signals not just a shift in musical tastes but a broader cultural movement that values authenticity, diversity, and creative freedom.
From soulful singer-songwriters to experimental producers and powerful rap artists, here’s a look at how India’s independent music scene is thriving and who’s leading the charge.
The Rise of Indie Music in India
Over the past decade, several factors have contributed to the surge in popularity of independent music:
- Streaming Platforms – Apps like Spotify, Apple Music, and YouTube Music have provided artists with direct access to listeners, bypassing the traditional gatekeepers.
- Social Media – Platforms like Instagram and YouTube have become essential tools for self-promotion and fan engagement.
- Live Gigs and Festivals – Music festivals such as NH7 Weekender, Ziro Festival, and Magnetic Fields offer platforms for independent artists to perform and gain exposure.
- Digital Empowerment – Affordable recording technology and editing software have enabled musicians to produce professional-quality music from home.
This digital ecosystem has empowered countless musicians to share their work with a national and even global audience.
Top Independent Artists Shaping the Scene
1. Prateek Kuhad
Perhaps the most recognizable name in India’s indie circuit, Prateek Kuhad’s acoustic ballads and heartfelt lyrics have captivated audiences worldwide. His song “cold/mess” was even included in former US President Barack Obama’s favorite music of the year list. Kuhad’s music blends indie-folk with pop influences and resonates deeply with young Indians dealing with love, loss, and identity.
2. Divine
Vivian Fernandes, aka Divine, brought Indian hip-hop to the forefront with tracks like “Meri Gully Mein” and “Jungli Sher.” His raw lyricism and storytelling about life in Mumbai’s streets inspired the Bollywood film Gully Boy. Divine co-founded Gully Gang Entertainment, an independent label that nurtures new rappers from the Indian underground scene.
3. Ritviz
Ritviz shot to fame with his hit single “Udd Gaye,” a fusion of classical Indian music and electronic beats. His genre-defying style and youthful energy have made him one of the most streamed indie artists in the country. Ritviz’s music often reflects a blend of tradition and modernity, appealing to a wide demographic.
4. Anuv Jain
Known for his poetic lyrics and soothing voice, Anuv Jain’s music is the go-to soundtrack for introspective listeners. With hits like “Baarishein” and “Gul,” he’s built a loyal fanbase on digital platforms. His minimalist arrangements and emotional depth make him a favorite among Gen Z.
5. When Chai Met Toast
This Kochi-based band has earned a following with their multilingual songs, cheerful melodies, and uplifting lyrics. Their music mixes folk, pop, and indie-rock, often featuring instruments like the ukulele and banjo. Tracks like “Joy of Little Things” highlight the beauty in everyday moments.
Diversity in Genres and Languages
Independent music in India is not confined to Hindi or English. Artists are embracing regional languages and local sounds, adding depth and diversity to the scene.
- Thaikkudam Bridge blends rock with Malayalam folk influences.
- The Local Train sings in Hindi and Urdu, offering powerful rock anthems with socially relevant lyrics.
- Arivu from Tamil Nadu combines hip-hop and folk to address caste and social inequality.
- Parvaaz creates hauntingly beautiful rock music in Urdu and Kashmiri.
These artists are redefining what it means to be Indian musicians, by rooting their sound in local traditions while exploring global styles.
Labels and Collectives Supporting Indie Talent
Unlike Bollywood’s studio system, independent artists often rely on grassroots support systems. Several indie labels and collectives have emerged to fill the gap:
- Azadi Records focuses on politically conscious hip-hop.
- Pagal Haina supports singer-songwriters like Prateek Kuhad and Ankur Tewari.
- Gully Gang Entertainment nurtures hip-hop and rap talent.
- Third Culture promotes electronic and experimental music.
These platforms help with production, promotion, and tour management, enabling artists to maintain creative control while reaching wider audiences.
Role of Music Festivals
Festivals play a crucial role in giving indie artists the spotlight:
- NH7 Weekender has become India’s premier indie music festival.
- Ziro Festival in Arunachal Pradesh celebrates music in a natural, intimate setting.
- Sunburn and Supersonic offer stages to electronic artists alongside global acts.
- Echoes of Earth focuses on sustainability and experimental music.
These events offer artists exposure, live performance experience, and opportunities for collaboration.
Challenges Faced by Independent Musicians
Despite growing popularity, the indie scene isn’t without hurdles:
- Limited funding: Without label backing, musicians often self-finance their recordings, videos, and tours.
- Visibility: Competing with Bollywood’s marketing muscle is tough.
- Streaming Royalties: Earnings from platforms like Spotify or YouTube can be minimal unless you have massive reach.
- Venue and Infrastructure: Quality venues are limited, and indie gigs are often underfunded.
Still, many artists have found innovative ways to overcome these obstacles, including crowdfunding, brand partnerships, and online merchandise.
Impact on Youth and Culture
Independent artists resonate strongly with younger audiences. Their music often reflects issues like mental health, urban loneliness, feminism, and social justice—topics rarely addressed in mainstream film songs.
More than just entertainers, these musicians are cultural influencers. Through their lyrics, lifestyle, and activism, they challenge norms and inspire change.
Social media has further blurred the line between artists and fans. Live streams, Instagram Q&As, and behind-the-scenes content create a sense of intimacy and authenticity that commercial stars can struggle to match.
The Future of Indie Music in India
With technological democratization, growing fan support, and increasing recognition from the global music community, the future of India’s indie music scene looks promising. Collaborations with international artists, brand-sponsored tours, and sync deals with web series and films are opening new revenue streams.
Additionally, as Bollywood music begins to stagnate with repetitive remixes and formulaic tunes, indie music provides a breath of fresh air. Audiences are more open than ever to discovering new voices that reflect their lives and emotions.
Independent music in India is no longer a fringe movement. It’s a thriving, dynamic ecosystem driven by passion, talent, and innovation. Artists like Prateek Kuhad, Divine, and Ritviz have shown that with the right blend of originality and persistence, it’s possible to build a successful music career outside the Bollywood formula.
As this movement gains momentum, it’s clear that India’s musical future will be defined not by stars created by studios—but by artists who create their own constellations.
