In the digital age, celebrities are no longer confined to the silver screen or music charts — they’re stepping boldly into the world of technology and gaming. What began as a few promotional collaborations has now evolved into full-blown brand ownership, tech innovation, and gaming empire-building. From launching gaming consoles to investing in AI startups, celebrities are harnessing their influence to shape the future of tech.
Let’s explore how top stars are blending fame with futuristic ventures, and how this trend is reshaping both industries.
The Rise of Celebrity Techpreneurs
Celebrity involvement in tech isn’t entirely new — Ashton Kutcher, for instance, famously invested early in Skype, Airbnb, and Uber. But the trend has evolved significantly in the 2020s, especially with the boom of the gaming industry, NFTs, AI, and smart gadgets. Celebrities now don’t just endorse tech — they create, fund, and own it.
This shift is rooted in the power of personal branding. Fans today don’t just consume content — they trust personalities. That trust translates into product adoption, making celebrity-backed tech launches incredibly potent.
1. Snoop Dogg – Gaming & Web3 Empire
Snoop Dogg has been a pioneer in blending music, gaming, and emerging tech. Apart from streaming on Twitch, he launched his own gaming and media company “Gamers vs. Streamers”, which connects top streamers and pro gamers with fans. He also famously invested in The Sandbox, a decentralized virtual gaming world, and owns his own “Snoopverse” within the platform.
In 2024, he collaborated on a line of custom gaming headphones and chairs under the brand “Tha Dogg Gear,” which became a hit among Gen Z gamers.
Why It Works:
- Snoop is relatable to both hip-hop lovers and gaming communities.
- He’s authentic in his tech involvement, not just a figurehead.
2. Alia Bhatt – Smart Wearables Brand
Bollywood actress Alia Bhatt joined the growing list of Indian celebrities entering tech entrepreneurship by launching her own line of eco-friendly smart wearables in 2025. Her brand, called “Pulse by Alia,” features stylish smartwatches and fitness bands with biodegradable straps and AI wellness tracking.
The brand targets young women who want fashion and functionality, blending fitness with elegance. With India’s growing obsession with health tech, her launch was perfectly timed.
Why It Works:
- Combines sustainable fashion and tech — a huge market gap.
- Leverages her massive youth following and wellness persona.
3. Henry Cavill – PC Hardware Collaboration
Known for his role as Superman and his love for PC gaming, Henry Cavill’s venture into tech felt inevitable. In 2025, he partnered with a leading gaming hardware company to co-create a line of custom high-performance PC builds and accessories for gamers. The “Cavill Core” range includes cooling systems, ergonomic setups, and limited-edition RGB cabinets.
His genuine passion for PC building — which fans have seen on social media — made the collaboration feel authentic rather than commercial. The Cavill Core launch even included tutorial videos by the actor himself, gaining massive traction.
Why It Works:
- Authentic gamer, not just a celebrity name.
- Tech-savvy fan base respects his expertise.
4. Rihanna – Audio Tech Line
Rihanna’s Fenty brand has dominated beauty and fashion — and now, she’s turning heads in the audio tech space. In late 2024, she launched Fenty Audio, a line of fashion-forward, noise-cancelling headphones and earbuds that double as high-end accessories. The pieces are bold, bedazzled, and sonically powerful — much like the pop star herself.
Fenty Audio is more than a product; it’s a fashion statement, targeting music lovers who value both sound quality and style. The campaign used holographic billboards and AR-powered filters, setting new benchmarks in tech product launches.
Why It Works:
- Merges fashion and audio for a niche market.
- Rihanna’s brand power ensures wide acceptance.
5. Ranveer Singh – Gaming Console Launch
In a bold and unexpected move, Ranveer Singh collaborated with an Indian tech startup to co-launch “PlaySphere,” a new-gen portable gaming console designed for the Indian market. The device focuses on affordable pricing, regional language support, and indie game promotion.
Ranveer’s energetic persona and gaming enthusiasm turned the launch into a cultural moment. PlaySphere’s desi touch — including games based on Indian mythology, cricket tournaments, and street racing in Mumbai — made it an instant hit.
Why It Works:
- Fills a gap in India’s gaming market.
- Supports local developers and regional innovation.
The Business Behind the Buzz
So why are celebrities diving into gaming and tech products?
- Massive Market Potential: Gaming is projected to surpass $300 billion globally by 2026. The wearable tech and AI gadget markets are growing at record speeds. Celebs want in on the action.
- Brand Diversification: With social media reducing the shelf life of stardom, celebrities are investing in legacy-building ventures beyond their primary craft.
- Fan Base Activation: Fans are more likely to trust and try a product when it’s connected to someone they admire. Celebrity tech launches can generate millions in pre-orders purely through Instagram buzz.
- Cultural Influence: When a celebrity launches a product, it becomes a pop culture moment. This is powerful in creating viral demand.
Risks and Criticisms
Of course, not all celebrity tech ventures succeed. Some face backlash for:
- Lack of Technical Credibility: If a celebrity appears too disconnected from the product, fans call it out.
- Overpricing: Some celeb-backed products are criticized for charging premium prices without delivering superior quality.
- Sustainability Concerns: Many expect celebrities to promote eco-friendly tech, and brands are increasingly held accountable.
Despite this, the trend continues to grow — especially when the product is backed by genuine passion and clear market need.
The Future: Virtual Celebrities & AI Brands
Interestingly, the next wave may not involve human celebrities at all. With the rise of AI influencers, virtual musicians, and deepfake avatars, even the definition of “celebrity” is evolving. Imagine a future where an AI-generated superstar launches a virtual reality game — and fans play inside their universe.
However, until that future fully arrives, stars like Snoop, Rihanna, and Alia are bridging the gap between tech innovation and human charisma.
Celebrity involvement in gaming and tech is no longer just a marketing gimmick — it’s a full-fledged business strategy that blends entertainment, innovation, and influence. As fans demand authenticity and smarter products, celebrities are rising to the occasion — not only shaping trends but also creating the tools we use to live, play, and connect.
Whether you’re a gamer, a tech nerd, or just a fan of your favorite celebrity, this intersection of stardom and innovation is one thrilling space to watch.
