Eternal Sunshine Productions, led by Alia Bhatt and Shaheen Bhatt, has announced a major milestone for their upcoming film Difficult Daughters. The film has been officially selected for the 2025 Asian Project Market (APM), held as part of the prestigious Busan International Film Festival. The studio shared the news on social media with the caption: “Just some sunshine on the way to Busan…” expressing excitement for the opportunity to connect with global producers and collaborators.
Directed by Soni Razdan, the mother of Alia and Shaheen, Difficult Daughters marks a significant family collaboration under the Eternal Sunshine banner. The APM selection places the project among 30 standout Asian film projects, offering them a chance to find international co-production partners, financiers, and distributors—often serving as a launchpad for festival success and global visibility.
The announcement comes at a time of heightened international interest in Indian cinema. Filmmaker Payal Kapadia’s recent Grand Prix win at Cannes 2024 for All We Imagine as Light has spotlighted the growing presence of Indian stories on the global stage. According to 2024 Cannes data, Asian film representation increased by 15%, signaling a shift in focus toward the continent’s emerging cinematic voices.
With Alia Bhatt’s rising stature as both an actress and producer, and Soni Razdan’s directorial vision, Difficult Daughters is poised to join a new wave of bold, globally resonant Indian storytelling. As the project heads to Busan, expectations are high for what this deeply personal and culturally rich film will bring to audiences worldwide.
