Lahori Zeera Success Story Shows Strentgh of our Culturally Rooted Products: Ceo Saurabh Munjal Urges Youngsters to take risk with confidence

Echoing the significance of a always thinking big mindset, established business leaders on Friday said that it is high time we strategically condition our kids to take risks and grow exponentially.

“One thing which is typically prevalent in our Indian society is that since our childhood we are taught to be careful and not take risk which impeeds the individual’s ability to prospective success, Saurabh Munjal, Co-founder and CEO Archian Foods of Lahori Zeera came said here during a group discussion ‘The Tricity founder’s playbook for success’. The session was moderated by Ganeesh Jha, CEO Finofii.

The absolute success of Lahori Zeera is testament to the tenacity of our culturally-rooted products which are served to people in a hygienic manner, Saurabh Munjal further said listing out his success mantra with budding investors here.

Taking part in the discussion, Abhishek Bajaj of Sindhi Sweets said that is it fundamental to first create quality which is non-negotiable,; and then brand your product. “If you take the right decisions at the right time in line with the changes happening in the industry, your risks would certainly par off with lasting success.

“During my study time in Australia, i always used to amze as to why there is no Indian brand which commands global presence. I  studied and decided to take up business of Perfumes to put India on the map, Rishi Verma of Neesh Perfumes said here.

The views were expressed by the Speakers at the first day of the TiECON Chandigarh 2026 here this evening during a specially crafted discussion segment to an engrossed audiences comprising all age segments.

Hosted annually in the City Beautiful, TiE Chandigarh has rightfully garnered its place in the calendar as the region’s largest entrepreneurial conclave and the most awaited IT event of the year where established investors, budding entrepreneurs and those related with the IT and allied sectors alike converge. The event held last year had also witnessed enthusiastic participation from the leaders of the IT industry from across the country.