Prasar Bharati and AEx SPORT Announce Strategic Partnership to Broadcast Global League Wrestling

In a landmark development poised to transform India’s sports entertainment landscape, Prasar Bharati, the national public broadcaster, has signed a strategic Memorandum of Understanding (MoU) with AEx SPORT, the sports innovation vertical of UK-headquartered AdiGroupe, to broadcast Global League Wrestling (GLW) — the first professional wrestling league of its kind in India and the Asia-Pacific region.

This unique collaboration brings together the expansive national reach of Prasar Bharati — across both television, digital platforms and radio — and the global branding, content, production, IP and marketing expertise of AEx SPORT, to create a world class sports entertainment property designed for Indian, Asia-Pacific and global audiences. GLW will officially be unveiled on 17 September 2025, followed by its broadcast debut on 4 October 2025, coinciding with the Government of India’s continued push to promote sports and youth engagement.

GLW will be telecast on DD Sports and streamed on Prasar Bharati’s digital platform, Waves, and AIR with the inaugural season spanning 40 weeks of immersive, family-friendly programming. Shri Navneet Kumar Sehgal, Chairman, Prasar Bharati, emphasized: “This marks a new era for Indian pro-wrestling. The idea is to catapult the Indian sports to the global standards.

Building on our existing partnerships with Hockey India, the Handball Association of India, PGTI, and others, this partnership reinforces our commitment to promote a variety of sports and will give India’s next generation of youth and athletes a national platform.” Shri Gaurav Dwivedi, CEO, Prasar Bharati, commented: “This partnership underscores Prasar Bharati’s continued commitment to delivering engaging, culturally resonant, and high-quality content to Indian audiences.

GLW introduces a new genre of youth-led programming that combines traditional Indian storytelling with international sports entertainment standards.” Sanjay Viswanathan, Chairman, AdiGroupe and AEx SPORT, added: “GLW is part of AEx SPORT’s broader mission to build immersive and inclusive sports-based cultural experiences for sports fans worldwide. We are dedicating GLW to India on the auspicious day of 17 September, to build Indian youth’s pride and self-confidence through competitiveness and excellence in sports entertainment, and provide an opportunity for Indian pro-wrestling talent to shine on a global stage.”