In the digital age, celebrities are no longer confined to the silver screen or music charts — they’re stepping boldly into the world of technology and gaming. What began as a few promotional collaborations has now evolved into full-blown brand ownership, tech innovation, and gaming empire-building. From launching gaming consoles to investing in AI startups, celebrities are harnessing their influence to shape the future of tech.
Let’s explore how top stars are blending fame with futuristic ventures, and how this trend is reshaping both industries.
Celebrity involvement in tech isn’t entirely new — Ashton Kutcher, for instance, famously invested early in Skype, Airbnb, and Uber. But the trend has evolved significantly in the 2020s, especially with the boom of the gaming industry, NFTs, AI, and smart gadgets. Celebrities now don’t just endorse tech — they create, fund, and own it.
This shift is rooted in the power of personal branding. Fans today don’t just consume content — they trust personalities. That trust translates into product adoption, making celebrity-backed tech launches incredibly potent.
Snoop Dogg has been a pioneer in blending music, gaming, and emerging tech. Apart from streaming on Twitch, he launched his own gaming and media company “Gamers vs. Streamers”, which connects top streamers and pro gamers with fans. He also famously invested in The Sandbox, a decentralized virtual gaming world, and owns his own “Snoopverse” within the platform.
In 2024, he collaborated on a line of custom gaming headphones and chairs under the brand “Tha Dogg Gear,” which became a hit among Gen Z gamers.
Bollywood actress Alia Bhatt joined the growing list of Indian celebrities entering tech entrepreneurship by launching her own line of eco-friendly smart wearables in 2025. Her brand, called “Pulse by Alia,” features stylish smartwatches and fitness bands with biodegradable straps and AI wellness tracking.
The brand targets young women who want fashion and functionality, blending fitness with elegance. With India’s growing obsession with health tech, her launch was perfectly timed.
Known for his role as Superman and his love for PC gaming, Henry Cavill’s venture into tech felt inevitable. In 2025, he partnered with a leading gaming hardware company to co-create a line of custom high-performance PC builds and accessories for gamers. The “Cavill Core” range includes cooling systems, ergonomic setups, and limited-edition RGB cabinets.
His genuine passion for PC building — which fans have seen on social media — made the collaboration feel authentic rather than commercial. The Cavill Core launch even included tutorial videos by the actor himself, gaining massive traction.
Rihanna’s Fenty brand has dominated beauty and fashion — and now, she’s turning heads in the audio tech space. In late 2024, she launched Fenty Audio, a line of fashion-forward, noise-cancelling headphones and earbuds that double as high-end accessories. The pieces are bold, bedazzled, and sonically powerful — much like the pop star herself.
Fenty Audio is more than a product; it’s a fashion statement, targeting music lovers who value both sound quality and style. The campaign used holographic billboards and AR-powered filters, setting new benchmarks in tech product launches.
In a bold and unexpected move, Ranveer Singh collaborated with an Indian tech startup to co-launch “PlaySphere,” a new-gen portable gaming console designed for the Indian market. The device focuses on affordable pricing, regional language support, and indie game promotion.
Ranveer’s energetic persona and gaming enthusiasm turned the launch into a cultural moment. PlaySphere’s desi touch — including games based on Indian mythology, cricket tournaments, and street racing in Mumbai — made it an instant hit.
So why are celebrities diving into gaming and tech products?
Of course, not all celebrity tech ventures succeed. Some face backlash for:
Despite this, the trend continues to grow — especially when the product is backed by genuine passion and clear market need.
Interestingly, the next wave may not involve human celebrities at all. With the rise of AI influencers, virtual musicians, and deepfake avatars, even the definition of “celebrity” is evolving. Imagine a future where an AI-generated superstar launches a virtual reality game — and fans play inside their universe.
However, until that future fully arrives, stars like Snoop, Rihanna, and Alia are bridging the gap between tech innovation and human charisma.
Celebrity involvement in gaming and tech is no longer just a marketing gimmick — it’s a full-fledged business strategy that blends entertainment, innovation, and influence. As fans demand authenticity and smarter products, celebrities are rising to the occasion — not only shaping trends but also creating the tools we use to live, play, and connect.
Whether you’re a gamer, a tech nerd, or just a fan of your favorite celebrity, this intersection of stardom and innovation is one thrilling space to watch.
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